When we think about wellness, we often think about what we put into our bodies – food, water, supplements. But what we put on our bodies is just as important. Our skin is our largest organ, and it absorbs much of what we apply to it. That means your skincare routine isn’t just a surface-level concern – it can impact your overall health and wellbeing.
A recent campaign by Breast Cancer UK has reignited an important conversation around cosmetic ingredients, particularly the presence of endocrine-disrupting chemicals (EDCs). These are substances that can interfere with our hormone systems, and some – like parabens, phthalates, and PFAS – are still commonly found in everyday beauty and personal care products.
EDCs have been linked to a range of health concerns, including hormone-related cancers like breast cancer. While not all EDCs are conclusively proven to cause harm, the growing body of research has led many people to take a closer look at what’s in their skincare – and rightly so.
But this isn’t just about avoiding certain ingredients. It’s about shifting the way we think about skincare altogether.
Complex Doesn’t Always Mean Better
The beauty industry has, for years, sold us the idea that more is more. Ten-step routines. Products with ingredient lists you need a chemistry degree to understand. We’ve been taught to associate effectiveness with complexity – but in reality, your skin doesn’t always need more. It often needs less.
At myAuthentic, we believe in stripping things back. We focus on minimal ingredient skincare products – not because it’s trendy, but because it’s better for your skin and easier to trust. We avoid unnecessary fillers, synthetic fragrances, and harsh preservatives. Each ingredient has a purpose, and we keep it simple so you can feel confident in what you’re using.
For example, our facial mist and foaming cleanser are made using electrolysed salt and water – a science-backed formula that’s gentle, effective, and suitable for sensitive skin. We’re not reinventing the wheel. We’re just refining it.
Why Less Really Is More
When your skincare contains fewer ingredients, there’s less chance of irritation, less confusion, and less risk. This matters not just for those with reactive or sensitive skin, but for anyone who wants to make more informed, intentional choices.
Choosing minimal-ingredient products also means you can more easily identify what’s working (or not working) for your skin. Instead of layering multiple actives and hoping for the best, you give your skin room to breathe – and the results often speak for themselves.
More broadly, it’s about building a routine that’s sustainable, not just for your skin but for your lifestyle. Fewer products. Fewer steps. Less waste.
A Culture Shift in Skincare
The conversation sparked by campaigns like Breast Cancer UK’s reflects a broader shift. Consumers are asking more questions. Transparency is becoming non-negotiable. And the idea that “clean” beauty is just a marketing buzzword is being replaced by genuine demand for ingredient clarity and product safety.
That’s not to say every product with a long ingredients list is bad. But it is a call to start paying attention. To read the labels. To understand what we’re putting on our faces and bodies every day. Because when you know better, you can choose better.
And often, the better choice is the simpler one.
Final Thoughts
We’re not here to scaremonger or overpromise. Skincare isn’t magic – but it can be meaningful. It can be thoughtful, gentle, and empowering. And most importantly, it can be safe.
So the next time you reach for a cleanser, moisturiser or mist, take a moment to flip the bottle over and read the ingredients. Ask yourself: Do I know what this is? Do I know what it’s doing?
And if the answer is no – it might be time to simplify. For effective, minimal ingredient skincare, try myAuthentic.
